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Keywords: Message specificity
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (5): 969–988.
Published: 11 March 2025
...Weisheng Chiu; Cindy Lee; Hyejin Bang; Jie Chen Purpose This study explored communication regarding corporate social responsibility (CSR), with a focus on how message specificity influences the images of corporations as well as the attitudes and behavioral intentions of sport consumers. A research...
