..., the findings provide valuable insights into trends in women's professional participation, educational background and occupational roles in Mexico's fitness industry. Results highlight the need for policies and programs that support gender equity, professional development and the creation of inclusive spaces...

... provides a linkage between theory and practice and is written from the perspective of the sponsored entity; it thus provides both theoretical support for sponsorships as well as a case study that is contrasted to sponsorship theory. sponsorship Olympics Mexico leverage relationship © 2012...