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Keywords: Mixed method approach
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1219–1239.
Published: 13 August 2024
... that lead to exercise intentions in the context of fitness live streaming. Live streaming Exercise Telepresence Flow Mixed method approach Over the last decade, the fitness industry has experienced rapid expansion, reaching a global market value of 87 billion USD in 2022 (International...
