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Keywords: Multi-level attachment
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (3): 498–521.
Published: 17 April 2026
... States. While sport consumption motivation is included as an antecedent, the study primarily investigates how multi-level attachments operate within a mega-event context. Design/methodology/approach Survey data were collected from 1,007 US-based Olympic fans recruited via Prolific (565 Summer fans...
