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Keywords: Muscle mass
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (4): 804–822.
Published: 09 February 2022
...Sangchul Park; Shinhyoung Lee; Hyun-Woo Lee Purpose This study aims to examine how and when trainers' muscle mass impacts service purchase of personal fitness training, drawing upon signaling theory. Specifically, the authors investigated (1) the mediating role of perceived competence...
