Keywords: NFT
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (2): 371–391.
Published: 19 December 2024
...Jeremy Nguyen; Carleigh Yeomans; Adam Karg Purpose The purpose of this paper is to analyse a large data set of over 2.4 million Top Shot NFT transactions to determine whether there is evidence of revealed racial preferences in the Top Shot market. Design/methodology/approach This study...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (2): 292–304.
Published: 15 May 2024
... 01 04 2023 10 11 2023 15 04 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Branding Trademark law Virtual trademark Metaverse NFT Gamification The introduction of the metaverse signifies an important shift...

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