Keywords: Name, Image, and Likeness (NIL)
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (2): 351–372.
Published: 07 October 2025
... Stakeholder theory College football governance Media rights Sports centralization Name, Image, and Likeness (NIL) In December `2024, SEC (Southeastern Conference) Commissioner Greg Sankey sat in his office considering the 12-team College Football Playoff conference. Despite major ranking systems...

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