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Keywords: Nation branding
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 732–756.
Published: 30 April 2024
... helps organizations to market themselves. Because of the growing worldwide interest in sports, particularly football, countries’ international sponsorships and national brands have developed dramatically. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only...
