... and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Social media Storytelling New media Sports...

... Limited 2011 licensed reuse rights only fantasy sport Technology Acceptance Model online consumption new media Using an extended Technology Acceptance Model in exploring antecedents to adopting fantasy sports league websites Keywords fantasy sport Technology Acceptance Model online...

...James Santomier New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development...