Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Nostalgia
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 1–21.
Published: 12 September 2024
...Heetae Cho; Weisheng Chiu; Hyoung-Kil Kang; Hyun-Woo Lee Purpose The current study investigated the relationship between nostalgia, conspicuous consumption, and impulse buying and compared gender differences in the effects of nostalgia on conspicuous consumption and impulse buying. Design...
Journal Articles
Crafting a legacy: investigating the retired athlete brand image
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (3): 390–406.
Published: 10 July 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Retired athlete Brand image Athlete branding Nostalgia Retro branding Olzhas Taniyev can be contacted at: otaniyev@gmail.com 15 02 2018 05 08 2018 16 01 2019 17 01 2019 It is through...
Journal Articles
Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 81–108.
Published: 17 August 2018
...Muhammad Kashif; P.M.P Fernando; S.I. Wijenayake Purpose The purpose of this paper is to investigate the effect of patriotism, nostalgia, drama and excitement of the game, and interest in star players to predict fans’ intentions to follow one-day cricket in near future. Furthermore, social...
Journal Articles
Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2002) 4 (3): 39–64.
Published: 01 September 2002
..., identification, segmentation, nostalgia Daniel C. Funk Daniel C. Funk, Sport Management Program, University of Texas at Austin, TX 78712-1204, USA tel: +1 (512) 471 1273 fax: +1 (512) 471 8914 e-mail: danfunk@mail.utexas.edu Consumer-Based Marketing: The Use of Micro-Segmentation Strategies...
