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Keywords: Nostalgic appeal
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Journal Articles
Norm O'Reilly, Caroline Paras, Madelaine Gierc, Alexander Lithopoulos, Ananya Banerjee, Leah Ferguson, Eun-Young Lee, Ryan E. Rhodes, Mark S. Tremblay, Leigh Vanderloo, Guy Faulkner
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 664–683.
Published: 09 April 2024
..., resulting in a wave of overall positive emotion (Wildschut et al., 2006). Thus, when people look back, they position themselves as the hero of their own story. Body break ParticipACTION Physical activity Nostalgic appeal Marketing Campaigns Storytelling Nostalgia is widely used...
