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Journal Articles
Ruben Bagramian, Judith Madill, Norm O’Reilly, Sameer Deshpande, Ryan E. Rhodes, Mark Tremblay, Tanya Berry, Guy Faulkner
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 206–223.
Published: 28 February 2019
...-Cola Canada and a physical activity microgrant program, known as Teen Challenge, managed by ParticipACTION, a Canadian not-for-profit organization that champions sport and physical activity participation. ParticipACTION’s Teen Challenge is a multi-year initiative that was developed in 2008 and involves...
