...Tiago Ribeiro; Victor Almeida Purpose The Rio 2016 Olympic Games required a significant investment in the public transport systems, connecting four city's areas and providing different types of impacts and legacies for their hosts. The purpose of this paper is to examine resident perceptions...

...Taeyeon Oh; Jihyeon Oh; Junhee Kim; Kisung Dennis Kwon Purpose The purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as the subject of this research as it is the most recent...

...Tiago Miguel Ribeiro; Abel Correia; Rui Biscaia; Carlos Figueiredo Purpose The purpose of this paper is to examine the effects of service quality on perceived positive and negative social impact of the 2016 Rio de Janeiro Olympic Games. Design/methodology/approach A field study was conducted...

...Nicolas Chanavat; Michel Desbordes This study investigates the regulation and restriction of ambush marketing during the London 2012 Olympic Games, with analysis of actions taken via social networks and digital marketing related to the mega sports event. Results show that, where this issue...

... Publications Limited 2014 licensed reuse rights only Crowding-out negative impact host city Olympic Games event tourism RESEARCH PAPER The negative impacts of hosting mega-sporting events and intention to travel: a test of the crowding-out effect using the London 2012 Games as an example...

...Guojun Zeng; Frank Go; Christian Kolmer This study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media. It applies agenda-setting theory to analyse foreign TV coverage of the Olympics in nine countries. Using Rivenburgh's national image...

... longitudinal sports tourism involvement Olympic Games Exploring SI and EI of Olympic sports tourists: does trip purpose matter? Keywords spectators longitudinal sports tourism involvement Olympic Games RESEARCH PAPER Kyriaki (Kiki) Kaplanidou Assistant Professor Department of Tourism, Recreation...

...Xiaoyan Xing; Anthony G. Church; Norm O'Reilly; Ann Pegoraro; John Nadeau; Louise Heslop; Benoit Séguin Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions...

... marketing strategies employed by sponsors, and discusses major challenges within the programme. © 2008 by Winthrop Publications Limited 2008 licensed reuse rights only Olympic Games Olympic sponsorship sports marketing Olympic Movement Olympic sponsorship: evolution, challenges and impact...

.... An international outcry followed which was resolved four days later when the IOC awarded the Canadians a second gold medal. Here Craig talks with Professor Jerry Dailey from Kean University about his views on the role of the sport agent, the business side of sport and the ice-skating scandal. Olympic Games...