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Keywords: Olympic Governing Bodies
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2018) 19 (4): 370–383.
Published: 31 May 2018
... of regular coverage in the media, another barrier Olympic sports face today is that they also have comparatively limited resources and budgets for marketing and promotion (Eagleman, 2013). Therefore, niche sport properties like Olympic Governing Bodies can use these new platforms to maintain or even increase...
