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Keywords: Olympic values
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Journal Articles
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics
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International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 700–721.
Published: 20 April 2023
... and if they should be considered for future Games editions. The current study advances this line of research by examining esports player experiences, their effects on perceiving Olympic values, and the support towards the Olympics in order to verify if differences occur according to the cross-cultural environment...
