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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 38–55.
Published: 06 June 2022
... streaming and esports event attendance. (3) to deliver a clear picture of the factors that impact consumer behavior in esports online and on-site consumption. Design/methodology/approach The study systematically reviews motivational aspects of online and on-site spectatorship using the Preferred...
