...; 442 Winter fans). Using partial least squares structural equation modeling (PLS-SEM), the study tested a higher-order model in which motivation predicts multiple forms of attachment. Mediation effects were assessed through sport, athlete, and Team USA attachments, while Olympic type (Summer vs. Winter...

.../approach Data were collected from 412 fitness center customers. Partial least square structural equation modeling (PLS-SEM) was used to test each proposed hypothesis. Findings Nine of the ten hypotheses tested, between service convenience, service quality, perceived value and behavioral intentions...

... moderates patriotism influences on those reactions. Findings Using partial least squares structural equation modelling (PLS-SEM), the authors posit and show that fans' reactions to athlete activism are driven more strongly by uncritical patriotism than by symbolic patriotism. The authors also show...

... acquisition Physical activity PLS-SEM The health and fitness functions of wrist-worn wearable devices (WWDs) [1] have been expanded to include features that enhance personalized health monitoring, facilitate the early detection of some diseases and scale up population health screening (Rykov...

... consciousness among users, by using partial least squares structural equation modeling (PLS-SEM). Two research questions are formulated: “What are the drivers of users' future use intention of fitness apps?” (RQ1) and “What role does health consciousness play in future use intention of fitness apps...

.../methodology/approach Spectators aged 18 years and older who attended Barcelona Football Club home La Liga matches were sampled. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the model, and hybrid multigroup PLS-SEM was used to explore observed heterogeneity. Findings...

... (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). Findings Significant, positive relationships were found between core market demand and event identification, and between core market demand and behavioral intentions. In contrast, peripheral market demand only had significant...

... itself a critical influencer of behavioral intention. 24 06 2017 17 11 2017 28 06 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only PLS–SEM Technology acceptance model Technology readiness Sports wearable technology...

... of services may sometimes constitute the entirety of a town’s sport services. PLS-SEM Knowledge management Sport center Sport consumer experience © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only 01 02 2017 20 08 2017 25 10 2017...