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Keywords: Palestine
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (2): 278–294.
Published: 17 November 2022
... type of brand image, with a positive image and brand awareness essential for this sports apparel company. If the company finds itself in a media spotlight their brand equity can become damaged. Originality/value With very little research available on the Israel/Palestine from a sport sponsorship...
