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Keywords: ParticipACTION
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Journal Articles
Norm O'Reilly, Caroline Paras, Madelaine Gierc, Alexander Lithopoulos, Ananya Banerjee, Leah Ferguson, Eun-Young Lee, Ryan E. Rhodes, Mark S. Tremblay, Leigh Vanderloo, Guy Faulkner
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 664–683.
Published: 09 April 2024
...Norm O'Reilly; Caroline Paras; Madelaine Gierc; Alexander Lithopoulos; Ananya Banerjee; Leah Ferguson; Eun-Young Lee; Ryan E. Rhodes; Mark S. Tremblay; Leigh Vanderloo; Guy Faulkner Purpose Framed by nostalgia marketing, this research draws upon lessons from ParticipACTION, a Canadian non-profit...
