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Keywords: Participatory sport events
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 541–559.
Published: 29 February 2024
...Yu Huang; Weisheng Chiu Purpose Sustainability is a major global concern, and research has suggested a bidirectional relationship between participatory sport events and the natural environment. Against this background, we examined the influence of runners’ environmental consciousness...
