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Keywords: Partnership
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Journal Articles
Ruben Bagramian, Judith Madill, Norm O’Reilly, Sameer Deshpande, Ryan E. Rhodes, Mark Tremblay, Tanya Berry, Guy Faulkner
International Journal of Sports Marketing and Sponsorship (2019) 20 (2): 206–223.
Published: 28 February 2019
...Ruben Bagramian; Judith Madill; Norm O’Reilly; Sameer Deshpande; Ryan E. Rhodes; Mark Tremblay; Tanya Berry; Guy Faulkner Purpose The purpose of this paper is to empirically test O’Reilly and Madill’s (2012) process model to assess social marketing elements of a multi-year partnership between Coca...
