..., and patriotism—the research explores their impact on behavioral intentions, including attendance, word-of-mouth, and electronic word-of-mouth. This study aims to provide actionable insights for sports organizations, emphasizing the importance of aligning CSR strategies with Generation Z’s values to foster...

...Brent Smith; Stephanie A. Tryce; Carol Ferrara Purpose To measure the relationships between varieties of patriotism and fan reactions to anthem-linked athlete activism and to test the effects of teammate allyship. Design/methodology/approach In this study of US sport fans (n = 519...

...Muhammad Kashif; P.M.P Fernando; S.I. Wijenayake Purpose The purpose of this paper is to investigate the effect of patriotism, nostalgia, drama and excitement of the game, and interest in star players to predict fans’ intentions to follow one-day cricket in near future. Furthermore, social...

...Yongjae Kim; Kitae Yim; Yong Jae Ko This study develops and tests a theoretical research model delineating the relationships between consumers' patriotism and their response to patriotic advertising and the advertised brand, and examines if the research model has the same pattern across different...