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Keywords: People's Republic of China
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Journal Articles
Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2008) 10 (1): 57–72.
Published: 01 October 2008
... of British Columbia. RESEARCH PAPER 72 International Journal of Sports Marketing & Sponsorship G OCTOBER 2008 G © 2008 by Winthrop Publications Limited 2008 licensed reuse rights only sports sponsorship strategic marketing People's Republic of China ...
