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Keywords: Perceived exposure frequency
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (1): 170–190.
Published: 25 October 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Image transfer Sport sponsorship Exposure frequency Exposure time Perceived exposure frequency Corporations and brands have been seeking to establish a positive image through sponsorships for quite...
