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Keywords: Player's satisfaction
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–28.
Published: 27 July 2026
... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Esports gaming Player's satisfaction Player's loyalty Engagement dimensions Social exchange theory (SET) Expectancy confirmation theory (ECT) King Fahd University of Petroleum and Minerals (KFUPM) INFE2413...
