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Keywords: Positive word-of-mouth
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (2): 444–463.
Published: 31 January 2024
... Positive word-of-mouth Motivated consumer innovativeness Augmented reality (AR) technologies undoubtedly emerged as one of the most rapidly growing innovations with the development of smartphones and information technology for sport spectators (e.g. the Internet of things (IoT) and artificial...
