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Keywords: Premier League
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Journal Articles
Associations among the Premier League’s social media marketing activities, consumer relationship quality and consumers’ word-of-mouth intention in the Chinese market
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 28–44.
Published: 15 September 2025
...Bingxu Cheng; Do Young Pyun; Serhat Yilmaz Purpose In order to maintain the Premier League (PL)’s sustainable profitability and marketing success in the Chinese market, an understanding of cultivating the league’s consumer relationship quality (CRQ) and the subsequent relationship with consumer...
Journal Articles
Football Shirt Sponsorships: SEGA Europe and Arsenal FC
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2001) 3 (2): 28–54.
Published: 01 June 2001
.... 01 11 2000 © 2001 by Winthrop Publications Limited 2001 licensed reuse rights only football Premier League shirt sponsorship electronics market launch Keywords: football, Premier League, shirt sponsorship, electronics, market launch Philip Rosson Philip Rosson, Professor...
