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Keywords: Premier League
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 28–44.
Published: 15 September 2025
...Bingxu Cheng; Do Young Pyun; Serhat Yilmaz Purpose In order to maintain the Premier League (PL)’s sustainable profitability and marketing success in the Chinese market, an understanding of cultivating the league’s consumer relationship quality (CRQ) and the subsequent relationship with consumer...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2001) 3 (2): 28–54.
Published: 01 June 2001
.... 01 11 2000 © 2001 by Winthrop Publications Limited 2001 licensed reuse rights only football Premier League shirt sponsorship electronics market launch Keywords: football, Premier League, shirt sponsorship, electronics, market launch Philip Rosson Philip Rosson, Professor...
