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Keywords: Price sensitivity
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Journal Articles
Between pragmatism and symbolism: the sports footwear choices of lower-middle-class Generation Z in Brazil and Portugal
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–30.
Published: 03 April 2026
...Marcelo Curth; Ítalo Dantas; Vera Pedragosa; Alan Carvalho Dias Ferreira Purpose This study investigates how functional and symbolic utilities at both product and brand levels influence perceived quality, price sensitivity, and purchase intention in sports footwear consumption among lower-middle...
Journal Articles
Sports Marketing in a Recession: It's a Brand New Game
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2002) 4 (1): 13–30.
Published: 01 March 2002
... foundations of contemporary American spectator sports and how sport marketers may need to change their short-term marketing strategies. 17 12 2001 © 2002 by Winthrop Publications Limited 2002 licensed reuse rights only Recession professional sport leagues price sensitivity customer...
