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Keywords: Professional baseball
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Journal Articles
Effect of baseball stadium food service quality on outcome variables with emphasis on the moderating role of stadium atmosphere
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1079–1104.
Published: 16 July 2024
... culture (Seaman, 2022). The concession stands at professional baseball league stadiums shape the spectator experience by offering a variety of food options, with hot dogs emerging as the leading concession item at MLB parks (Seaman and Franzidis, 2022). Additionally, popular concession items like nachos...
Journal Articles
Determinants of audience demand for the televised professional baseball matches in Korea: An analysis of the post-season matches from 2008 to 2016
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 184–202.
Published: 10 October 2018
...Yoonji Ryu; Kihan Kim; Jong Won Paik; Yunjae Cheong Purpose The purpose of this paper is to examine factors influencing the audience demand for televised post-season games of the Korean professional baseball league. Design/methodology/approach The data were collected from a total of 129 games...
