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Keywords: Psychic income
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (3): 298–313.
Published: 07 August 2017
...Dongfeng Liu Purpose The purpose of this paper is to develop a scale to measure the legacy of psychic income associated with the Olympic Games. Design/methodology/approach Using the 2008 Beijing Games as an example, data were collected from Beijing residents through structured questionnaires...
