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Keywords: Psychological continuum model
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (4): 829–844.
Published: 02 January 2026
... and behavioural variables. Design/methodology/approach This study employs a quantitative research paradigm using cross-sectional data derived from an online survey (n = 2,500). Using the four stages of involvement of the psychological continuum model (PCM), four distinct involvement segments were...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (4): 418–438.
Published: 06 November 2017
... was distributed to consumers of a Chinese sports message board to assess the motives of distant fans (n=281) following teams in the NBA, and strength of psychological connection to the NBA based on the psychological continuum model (PCM). Findings There were significant differences in the motives...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2013) 14 (2): 20–36.
Published: 01 January 2013
...Jason P Doyle; Thilo Kunkel; Daniel C Funk The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To date, the procedure has only been verified using sports participants...
