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Keywords: Purchasing intention
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (5): 950–968.
Published: 10 March 2025
... 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Elaboration Likelihood Model (ELM) Central route Peripheral route Sponsorship fit Purchasing intention Traditional sports sponsorships often rely on a high degree of alignment...
