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Keywords: Push-pull framework
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Journal Articles
Identifying online sports betting motivations associated with betting intention
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 705–731.
Published: 29 April 2024
... a push-pull framework from online sport consumption and gambling studies, nine motivations to engage in online sports betting were identified. These motivations were hypothesized to motivate online sports betting intentions. Design/methodology/approach A quota sampling technique based on the sports...
