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Keywords: Rate of recommendation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2021) 22 (2): 312–329.
Published: 25 June 2020
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Satisfaction In-store customer experience ISCX Rate of recommendation Sports retail Mullin et al. (2007) argued that sport products have several unique features: first, a high level of emotional...
