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Keywords: Recommendation sources
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (4): 731–747.
Published: 15 April 2025
... considered as skill-based gambling, consumers may turn to experts for recommendations. While many sports betting recommendations come from humans, technological advances have enabled recommendations from artificial intelligence (AI). Therefore, we investigate how an AI versus human recommendation source...
Includes: Supplementary data
