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Keywords: Recreational drug use
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1044–1058.
Published: 03 July 2024
... on consumer perceptions of sponsorship evaluations depended on whether the scandal was gender related scandal, recreational drug use, gender violence, unplanned and planned on-field scandals. Gender violence and planned on-field scandals can have an overwhelmingly negative impact on sponsorship evaluations...
