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Keywords: Repurchase intention
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Journal Articles
Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator
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International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 145–167.
Published: 19 July 2022
...Fong Jia Wang; Weisheng Chiu Purpose This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic. In addition, the mediating role of perceived value...
Journal Articles
Consumer-brand relationships in sports products and repurchase intention: An application of the investment model
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International Journal of Sports Marketing and Sponsorship (2016) 17 (3): 243–259.
Published: 01 August 2016
...Weisheng Chiu; Doyeon Won Purpose – The purpose of this paper is to examine the key determinants of brand commitment in sports products based on the investment model and seeks to predict consumers’ repurchase intention. Design/methodology/approach – Data from a survey questionnaire...
