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Keywords: Research
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Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (3): 2–11.
Published: 01 September 1999
...John Amis 01 07 1999 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only --> Research Evaluation Sponsorship Objectives Sponsorship Trends An Interview with Adrian Hitchen Keywords: Research, Evaluation, Sponsorship Objectives...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (1): 11–23.
Published: 01 March 1999
...Tony Meenaghan 01 10 1998 Understanding Model Research Consumer Effects © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only The Development of Understand Keywords: Understanding, Model, Research, Consumer Effects Commercial Sponsorship...
