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Keywords: Research methods
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Journal Articles
Ethics in quantitative sport management research: the impact of AI
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1147–1162.
Published: 23 July 2024
..., potential risks, and guiding principles for the use of AI in research. Findings Ethical research guidelines for quantitative sport management research were proposed. The guidelines encompass seven principles for the proper use of AI and ethical conduct specific to the research methods, data analysis...
