... satisfaction, such undesirable situations should be avoided as best as possible and form part of the event organizer’s comprehensive risk management and communication strategy. Originality/value It can be concluded that spectator satisfaction remained quite stable while any negative impacts...

... that includes: sponsee selection, risk management, strategic tactics, contingency planning, contract elements and post-contract tactics. Risk management in sports sponsorship: application to human mortality risk Keywords risk management sports sponsorship sponsorship evaluation Norm O Reilly Director...