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Keywords: Road race
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (3): 568–586.
Published: 14 January 2025
... administers a questionnaire survey to 546 runners at a road race conducted in New Taipei City, Taiwan. Structural equation modeling is employed to validate the research framework. Findings The empirical results demonstrate that green brand positioning directly enhances green brand attitude...
