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Keywords: Running events
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2026) 27 (1): 63–80.
Published: 24 June 2025
...Kai Rommel; Jürgen Meyerhoff Purpose The paper contributes to research on runners’ preferences for attributes of running events. The number of events has increased significantly due to increased demand. In this popular sport, there are a variety of ways to design running event profiles to meet...
