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Keywords: Saudi Pro League
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–21.
Published: 21 September 2026
... using high-frequency data from four leading Saudi Pro League clubs between 2023 and 2025. Digital interaction is measured through a standardized Digital Interaction Index. Platform-based participation captures observable fan behaviors including paid interactions, voting participation, and membership...
Includes: Supplementary data
