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Keywords: Scandals
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1044–1058.
Published: 03 July 2024
...Anne-Marie Sassenberg; Cindy Sassenberg Purpose The purpose of this study is to investigate the effects of sport scandals on consumer perceptions of the associated sponsors and sport and to provide a typology of sport celebrity scandals to guide management response tactics. Design/methodology...
