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Keywords: Schadenfreude
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 633–649.
Published: 30 April 2020
... they exchanged with those named rival discussants. Findings Through use of this novel data collection approach, new findings were uncovered related to blasting, glory out of reflective failure, schadenfreude and the influence of team identification on the exchange of rivalry fan behaviors. The results...
