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Keywords: Science mapping
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Journal Articles
Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–23.
Published: 23 June 2026
... for descriptive analysis and science mapping. Findings The findings reveal a steady growth in IJSMS publications. Sponsorship remains a central research theme, while emerging topics include digital marketing, fan psychology and corporate social responsibility. Leading authors, including Young Jae Ko, Kevin K...
