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Keywords: Service encounter
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 145–167.
Published: 19 July 2022
...Fong Jia Wang; Weisheng Chiu Purpose This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic. In addition, the mediating role of perceived value...
