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Keywords: Service innovation
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 793–813.
Published: 06 June 2023
... a positive impact on employees' creative self-efficacy. Collaboration with colleagues directly affected service innovation, while collaboration with customers indirectly affected service innovation via creative self-efficacy. In addition, there was a significant difference between frontline and non-frontline...
