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Keywords: Service-center employees
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Journal Articles
Improving service-center employees’ performance by means of a sport sponsorship
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 43–60.
Published: 02 July 2018
... as a competition between service-center employees belonging to five business sectors of the company: Agriculture, Damages/Injuries, Trade and Industry, Life Insurance, and Private and Partners. The company’s intranet used semiotic tokens known from rowing to create a virtual reality inspired by competitive sport...
