... Publishing Limited Licensed re-use rights only Value co-creation Service-dominant logic Doping Sponsorship-linked marketing Engagement platform The process of value co-creation is generally positively connotated, but actors’ behavior can also diminish the value co-created by other actors...

... creation opportunities are also accompanied by possible value destruction, as they interfere with the ethos of action sports (i.e. the unique nature and special culture). Originality/value Drawing from service-dominant logic and adopting the value creation/destruction lens, this paper is the first...

... innovation from the perspective of service-dominant logic. The authors also examined the differences between frontline and non-frontline fitness service employees in our research model. This study aims to discuss the aforementioned objectives. Design/methodology/approach Participants were fitness-centre...

...Fong Jia Wang; Weisheng Chiu Purpose This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic. In addition, the mediating role of perceived value...